Oct 06, 2020
A further two years into research and development, the teams at both BMC and Red Bull Advanced Technologies are even closer to revolutionizing the cycling world. Things are going to get a whole lot faster.
The technical partnership agreement was first signed in 2018, when Red Bull Advanced Technologies, the high-tech performance vehicle solution division of Red Bull Technology, brought its Formula 1 expertise to bear on BMC’s quest to innovate on the entire cycling experience.
Combining the technological expertise from the world of Formula 1 with the established and renowned bike designs of BMC, the two companies are looking to push the design and innovation envelope further than ever before. Who better to test these developments than one of the biggest names in cycling, Fabian Cancellara.
David Zurcher, CEO of BMC, said “We couldn’t be more excited about the progress we’re now seeing, after years of closed-door research. The ideas we’re working on truly have the capacity to significantly improve the entire experience of performance cycling. There’s still work to do, but we’re incredibly energized and motivated by what we’re already seeing. Working alongside the Red Bull Advanced Technology team has been simply phenomenal.”
Aston Martin Red Bull Racing Team Principal Christian Horner said: “It’s been utterly fascinating to see what Formula 1 development techniques can bring to the field of bike design. Together, Red Bull Advanced Technologies and BMC have developed some hugely innovative concepts and now it’s time to step up the pace of our collaboration and take those enormously exciting ideas to the next level in pursuit of the next generation of performance cycling.”