The devil hides himself in the details; for an athlete at the very pinnacle of his sport, there are
very few things that can impact their performance. Technology, in terms of equipment, is
undoubtedly the biggest differentiating factor and greater than the margins of physiological
improvement. At BMC, we have been listening to and observing riders for years – whether
professional or recreational. Cadel Evans, Taylor Phinney, Thor Hushovd, Ralf Näf, Julien Absalon,
Corrine Abraham - we have used the world’s top athletes over the years to test our bikes. They are
an intrinsic step in the research, development and production process, riding our prototypes and
giving us feedback as we go along.