Shimano promotes, develops and tests their products at the highest level. Therefore we want to associate ourselves with professional users. In our search for excellence we found, in the BMC MTB Racing Team, a highly valid partner.

ASSOS SA was founded in Switzerland 1976, coinciding with their creation of the first ever Lycra® cycling shorts and carbon fibre bike. Thanks to its continual investment in R&D, the pioneering company is behind a number of key innovations that have shaped the evolution of the cycling industry. ASSOS has a long history supplying innovative products to the world’s top riders, and has proudly played a role in more than 350 gold medals at World Championships and Olympic games, no wonder they are known as ‘The Shorts Company’.

For over three decades, FOX has been an industry leader in the design and development of high performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks, and SUVs. In 1974, Bob Fox started racing his products in motocross and we haven't stopped racing since. FOX equipped vehicles and racers have stood atop podiums in every sport we have competed in — from the sands of Baja to the dunes of Dakar. Our team of engineers perform rigorous tests with our athletes year round. The data we collect from performance testing and our application of that knowledge to our product is what separates FOX from every other suspension company.

Vittoria Industries Ltd. is an international group, that acquired the famous premium cotton tubular tires producer Vittoria S.p.A. in 1990. Vittoria has built highly reputable partnerships within in the cycling industry and created a distinct brand image. Today, Vittoria Industries is one of the world’s leading manufacturers of high-end bicycle tires with an annual production of approximately 7 million tires and 900,000 high performance tubulars and cotton tires.

The phonetic spelling of the word physique, fi’zi:k represents beauty, speed, passion, freedom and the fire of competition. Aesthetically, the products are handcrafted, understated elegance; developmentally they are detailed and technical. Fi’zi:k is rooted in its Italian heritage, yet futuristic in its innovation. It represents both the past and present. The partnership between fi’zi:k and the BMC MTB Racing Team is a natural result of shared ideals. The bike brand’s thirst for innovation, their professionalism in conduct and presentation, and their quest to be the very best mirrors the fi’zi:k philosophies.

3T was founded in 1961 in Torino and has been a world-leading cycle component designer for more than 50 years. Its Italian design studio in Italy is supported by a growing technical facility in Taiwan. 3T deploys its mastery of carbon-fiber and aerodynamics technologies to build aerobars and other cockpit components, forks, and wheels. New products slated for early 2015 are wheelsets, adaptable Vola aerobars, and the ‘Custom Colors’ program, evocative of traditional Italian high-tone bike finishing.

Elite is located in an old 19th century brickworks in Fontaniva, a small town 60 kilometers from Venice. From manual work to engineering, the passion is always the same, and the aim is always to create new products for cyclists worldwide. The story of Elite is made of successes and new discoveries which always start from the work of engineers, technicians, market men and of course cycling enthusiasts; in fact, the new products launched on the market are the result of internal research and they are now about three hundred.

TAG Heuer, the avant-garde of Swiss watchmaking since 1860. Ever since, TAG Heuer has been striving to push the boundaries further, inventing timepieces for those who love to defy convention. This technical expertise was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional chronographs. Under the impetus of Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, the new models, including the connected watch developed with Intel and Google, exhibit a new dynamism: faster lead times and developments to better respond to market expectations, and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage.

Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the Ride. From the first lightweight, high-performance helmets for cycling and snow sports, to apparel that reimagines what sportswear can be, Giro maintains a strong focus on creating products that enhance the feeling of freedom and independence that are at the core of a rider’s experience. As a leader in design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide.

Oakley is one of the leading product design and sport performance brands in the world known for its insuperable eyewear and lens technologies, among other things. As one of the most iconic and inimitable brands on the market, Oakley boasts innovations that world-class athletes around the globe depend on to compete at the highest level possible. As a result, the company’s partnership with the BMC Racing Team comes at no surprise. Featuring some of the world’s best cyclists, American based BMC MTB Racing Team continues to keep Oakley at the front of the peloton, while the eyewear brand keeps the team seeing clear and protected during some of the most challenging races on the planet.

SCICON®'s mission is simple – to be the brand of choice when it comes to bike travel and protection. Our passion is ensuring safe, stylish and stress-free travel for cyclists. SCICON® understands that our customers lead active and adventurous lifestyles. From seasoned pros and weekend warriors, to professional road cyclists, MTB riders and triathletes, our customers have diverse needs and we cater for them all. SCICON® offers a complete range of products to transport bicycles by air travel. Fuelled by innovative design and high-grade materials, they are as good-looking as they are reliable. #BRINGYOURBIKE

Getting ahead means going over the top. There is no test in the world as demanding on man or machine as a race. In a competition decided by fractions of a second, only absolute perfection makes it to the podium. At MOTOREX, our involvement in racing is about much more than titles. It is about the continual development of our high-quality products and about finding ways to make them more useful for our customers.

The Best Fuel for the Best Team In professional mountain biking a key part of achieving maximum performance centers on the athlete’s energy needs and a fast regeneration after training/competition. WINFORCE, a Swiss Company whose premium sports nutrition products set new standard, ensures more than that: The WINFORCE Endurance Concept used by the BMC MTB Racing Team riders promotes a continuous and graduated release of energy, an excellent tolerability, a shortened recovery time, and thus provides a maximum performance. Silver Today – Gold Tomorrow

Launched in June 2016, Slicy was born from the passion to design innovative, creative and quality products. Slicy offers a full range of bicycle mudguards, fully customizable online. Made in France near the Vosges Mountains, the Slicy mudguards are made from eco-friendly materials as well as the latest digital printing and cutting technology. Their minimalist shape ensures a racy style while keeping a maximum protection against the mud. The BMC Mountainbike Racing Team uses custom XC, Enduro and Road Rear Slicy mudguards to keep their bike and style as clean as possible.

Located in Atlanta, GA. (USA), Wahoo has created a full ecosystem of sensors and devices for the runner, cyclist or general fitness enthusiast. Wahoo's award winning line of products include the KICKR and KICKR SNAP indoor bike trainers, the ELEMNT, ELEMNT BOLT, and ELEMNT MINI smart bike computers, the world’s first smartphone connected bike computers, and the TICKR family of chest-based wearables. The TICKR family, composed of the TICKR, TICKR FIT and TICKR X, combine heart rate training with advanced motion analytics. Be a Wahooligan.

NormaTec recovery systems are cutting edge compression solutions that enhance the body’s natural ability to recover. The NormaTec Systems utilize a patented massage pattern – “NormaTec Pulse Technology.” Using NormaTec’s full length leg compression boots, arms, and hips before or after intense workouts and games rejuvenates muscle tissue and dramatically reduces tightness and soreness. Invented by an MD, PhD and perfected by professional athletes, NormaTec Recovery Systems are the go-to equipment for the world’s best and the face of recovery within elite athletic spheres everywhere.