Unprecedented partnership sees BMC Switzerland and Tudor Pro Cycling strengthen their vision with an additional six-year commitment
Aug 07, 2023
Building on an existing four-year history with the team as the Swiss Racing Academy, BMC is today announcing its continued support of Tudor Pro Cycling for an industry first, additional six years.
The team, which joined the professional cycling world this year, is the unification of two partners with a clear and specific vision – to develop the most successful Swiss cycling team ever. Tudor Pro Cycling strives to build a strong racing environment focused on rider development, whilst BMC works meticulously to design and produce only the highest quality bikes to support the riders at the pinnacle of the sport.
The mission at BMC is to create the fastest bikes in the world across all disciplines and the BMC Racing Program is fundamental to this. By working closely with the athletes, leadership and the industry, BMC is able to realize the innovations of the future and leading into ’24, Tudor will be racing on a new platform of bikes, developed in close collaboration with the team.
This next phase for the team represents a new standard of partnership within cycling. A six-year commitment highlights the drive and motivation to work together and get the team to the top of its game. Coupled with the support of the highly prestigious Swiss watch brand Tudor on board, and with former World and Olympic Champion Fabian Cancellara’s involvement and guidance since 2021, the future of the team is bright.
BMC began its relationship with the team since its inception, helping provide a pathway for young talent to progress to the top level of the sport. The Swiss development team that paved the way for the likes of Stefan Bissegger and Mauro Schmid to become top WorldTour professionals continues to produce talented racers. With Swiss riders Yannis Voisard and Joel Suter leading the charge for the professional team, wins from the likes of Dane Alexander Kamp and Dutchman Arvid de Kleijn this season provided inspiration to the upcoming talent on the 13-man roster of the under-23 squad.
David Zurcher – CEO, BMC Group
“We’re excited to continue on this journey with Tudor Pro Cycling and feel confident about what can be achieved together in the next six years. The team is going from strength to strength and with the big name additions to the ’24 roster, combined with new bikes, we’re ready to push the boundaries of what’s possible!”
Fabian Cancellara – Team Owner
“It has been a big step up for our team this season and the guys have delivered on every front. Our relationship with BMC has been – and continues to be – a key component of our growth and development. The geographical proximity of the two head offices means that the relationship goes beyond the traditional one between sponsor and team. We work and develop together, every day. At Tudor Pro Cycling we strive for excellence in every aspect. And BMC deliver.”
Raphael Meyer – Tudor Pro Cycling CEO
“We want to work with the best at Tudor Pro Cycling and with BMC we have exactly that – the finest bikes any professional team could wish for. We look forward to a successful future with our Swiss-focussed supporters and partners.”
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Create Speed From the outset, BMC has focused on creating speed. From their headquarters in Switzerland, they’ve spent decades building the sport of cycling, refining ideas, and pushing technologies to their limits. BMC bikes have won races of all varieties, defined new categories, as well as maintained a reputation as a technological and engineering powerhouse. With the industry renowned Impec Lab, their envied team of skilled employees and hundreds of supported athletes, this singular focus on speed has led BMC to become the brand they are today: fast, unrelenting, and iconic.
More information about products, technologies and racing teams can be found on the BMC website: www.bmc-switzerland.com
About Tudor Pro Cycling
Swiss, Human, Performance. Tudor Pro Cycling is a Swiss professional Road Cycling Team based in Sursee. The team joined the professional ranks in 2023 and is the continuation of the Swiss Racing Academy development team. At the initiative of double Olympic Champion Fabian Cancellara, the Team is set to take the world of professional road cycling by storm thanks to a daring new approach to the sport.
Made of a UCI Pro Team and an U23 Team, Tudor Pro Cycling comprises 33 riders from 10 nationalities - including 15 Swiss men - racing at the highest level of road racing. More about Tudor Pro Cycling: www.tudorprocycling.com