Some bikes don’t just match a mood, they fit a lifestyle.
“Very true,” laughs Chad. He’s what you might call a high-flyer: a San Francisco lawyer, father of two, an avid cyclist, and a fan of fast cars–all of which leaves him undeniably short of time. When he does get a moment for himself, he picks a bike from his shed depending on his mood. Mountain biking means escape, while selecting his Teammachine signals a hunger to go fast and push hard.
But then there’s his daily ride, a bike that has pushed the others a touch further back in the garage.
He nods vigorously: “The Alpenchallenge AMP City came along at exactly the right moment when I was despairing about how best to deal with the kids, the commute and general life things. Now I’ve got a mount on the back to transport the kids to nursery, and I still make it into the office on time, thanks to a little assistance on the hills allowing me to carve through the infuriating rush hour traffic.” No sweat, quite literally.
Everyday, amplified.