Swiss, Premium, Performance Cycling
BMC is Swiss, very Swiss. But what does that mean?
This small Alpine European country bordered by no less than 5 others, has been crafted by the mountains. Mountains have influenced the birth of its independence and the evolution of its people and culture to create a highly diverse yet very diplomatic landscape. They are unavoidable in Switzerland, and for a cycling manufacturer like BMC they provide the canvas of our dreams. They challenge us with their terrain, providing the perfect playground to inspire innovation. We don’t see them as barriers but as hurdles, and we search for ways to overcome them – the same attitude we adopt for our business. We do this with pride, precision and a fierce pride in quality.
pre•mi•um \ prē-mē-əm \
A high value or a value in excess of that normally or usually expected’ this is exactly what BMC strives to deliver. We invest heavily in research and development and the constant evolution of our own engineering techniques and technology to deliver a premium product.
Differentiated by Quality
To achieve an excessive value in terms of quality, design, specifications and the level of production we keep a lot of what we do absolute top secret. The entire production process, from the inception of a new bike, through to its design, prototyping, testing, iterating and all the way to the final product, happens in our Impec Advanced R&D lab in Grenchen, Switzerland. This committment to controlling the process ensures that just like our bikes, we have a competitive high-performance edge over our competition.
Designed by Bike Geeks, Built by Machines,
Pushed to the limits by the World’s Fastest Athletes
The devil hides himself in the details; for an athlete at the very pinnacle of his sport, there are very few things that can impact their performance. Technology, in terms of equipment, is undoubtedly the biggest differentiating factor and greater than the margins of physiological improvement. At BMC, we have been listening to and observing riders for years – whether professional or recreational. Cadel Evans, Taylor Phinney, Thor Hushovd, Ralf Näf, Julien Absalon, Corrine Abraham - we have used the world’s top athletes over the years to thrash and test our bikes. They are an intrinsic step in the research, development and production process, riding our prototypes and giving us feedback as we go along.
BMC was born in Switzerland in 1994 and raised surrounded by the watch-making industry of Grenchen, Canton Solothurn. The relationship to performance cycling began when BMC began supplying the Swiss professional road racing team Phonak whose then patron was Andy Rhis, owner of international hearing company of the same name. Andy Rhis took over BMC in 2000 with the vision of building a carbon production facility to produce the ‘Porsche of race bikes’, and so he did. This factory has changed how the company approaches bike manufacturing and it has evolved into the Impec Advanced R&D Lab. No other cycling manufacturer has so many tools at its disposal under one roof. Precision engineering and an innovative approach to research and development are BMC’s pride.
BMC is the premium, Swiss, cycling performance manufacturer. Established in 1994, the company employs up to 200 people worldwide. It is headquartered in Grenchen, Switzerland where it also has its very own carbon production and R&D facility the Impec Advanced R&D Lab. BMC’s bikes are ridden by the world’s top athletes including Tour de France winner 2011 Cadel Evans and world and 2014 World XCO champion Julien Absalon.
The roots of BMC are laid down by its founders in the form of Bike Manufacturing Company – licensing RALEIGH bikes.
The BMC brand is born.
Andy Rihs becomes shareholder.
Andy Rihs chairman of the Phonak Group and former owner of the international Phonak Cycling Team takes over the company.
BMC develops the teammachine and Phonak Cycling Team rides BMC.
Start of international export activities.
Tour de France – BMC in the spotlight of the world. The timemachine TT01 and the award-winning promachine SLC01 are launched.
Stage victory at the Tour de France and Floyd Landis’ exploit in 2006.
The fourstroke series sets BMC’s MTB standard.
Along with the racemaster SLX01 and the trailfox TF01, BMC launches two brand new products in the road and mtb segments.
BMC opens a unique production facility in Switzerland to produce a revolutionary roadbike, the impec.
Cadel Evans wins the Tour de France, the toughest and most important race in the world of cycling, on a BMC.
The new teammachine SLR01 raises the bar of performance.
Julien Absalon crushes the competition and dominates the world of mountain biking. World XCO MTB Champion, European MTB Champion, UCI MTB World Cup Winner and French MTB National Champion.