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Product Marketing Manager

Are you a cycling fanatic, creative, and passionate about what you do? At BMC we focus on what we do best; we make bikes, pure and simple! We are hell-bent on creating that ultimate ride experience. Whether for road, track, or trail, professional athlete or weekend warrior, it is our mission to produce the best bike in every class. Our products are known worldwide and we are one of the top brands in this segment.  

At our headquarters in Grenchen we are currently looking for a  

Product Marketing Manager 100%                                                             

Your tasks and responsibilities:

  • Creation and development of communication concepts for relevant target groups
  • Product launch planning and the creation of marketing campaigns
  • Development of product information and marketing texts
  • Development and delivery of compelling presentations
  • Development of a comprehensive product training program for employees and customers
  • Support PR activities and the analysis of trends and markets

Requirements: 

  • Experience in strategic product positioning
  • Sound knowledge and demonstrable work experience in the bicycle industry or bike retail
  • Excellent analytical and conceptual thinking skills
  • Active cyclist in several disciplines
  • German and English fluent, other languages ​​an advantage

Ultimately we are looking for a highly communicative and dynamic personality with structured and reliable work ethics. You should be prepared to deliver unique ideas that position our bikes on the market and support us as a team player. In return, we offer you a challenging job in a young, sporty and aspiring company.

Are you the first to know what the latest industry trends are in relation to bikes?

Then you could be our newest team member! Please send us your CV with cover letter, preferably via email, to [email protected] or by post to BMC Switzerland AG, Human Resources, Sportstrasse 49, 2540 Grenchen.

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