Special bikes for a special rider29. January 2015 — Products
"We know that the Great Ocean Race is something that Cadel has worked hard on" says BMC Racing Team sponsor Andy Rihs “So we thought that a gift in the form of a bike, in the colors of his race, would lift his spirits as he transitions from professional cyclist to the next phase of his life.”
Retirement is a funny thing, especially for professional athletes. While 37 is hardly retirement age for most people, Cadel Evans has chosen to end his career while he’s still able to race in the top echelon of the sport. For the better part of his life, Cadel Evans has dedicated himself to a singular goal of winning bike races and he’s done so with class and dignity.
His relationship with the BMC Racing Team and BMC brand has been one of mutual respect and admiration. Although Evans was invited to prolong his career as long as he liked, his decision to retire was fully supported by the entire BMC family. But how do you say thank you to such a charismatic athlete who has propelled both brand image and product development. For committed cyclists, there’s only one way to show genuine thanks - there’s simply nothing more awesome than “new bike day”. Except of course two new bike days!
In response to this gift, Evans responded by saying “Even after 20 years of professional bike riding, I still love to get a new bike. It is like Christmas all over again, every time - hard to believe, but it’s true! However, throughout my whole time in cycling it has been about riding the bike. Having a special bike to ride here during my last week as a professional cyclist makes the event more special. The bike reflects my own upbringing. We are racing here in Australia and it is a very Australian thing, with a European influence and also Tintin on the top tube. I am very grateful for everything that the two wheels of a bike has given me. Something special is always motivating, it would be a pleasure to have it seen out in front.”
Evans favorite machine for racing is the BMC Teammachine SLR01. To help support his decision to transition from professional racer to brand ambassador, BMC has produced two new bespoke paint jobs to dress his favorite racing machine for his final UCI WorldTour race, the Santos Tour Down Under, and his final race, the inaugural Cadel Evans Great Ocean Road Race.
The theme for the bikes came from input from Cadel - various symbols which represent his professional career and his personality. With identical features, the difference in the two machines is in the base color. The bike raced at the Santos Tour Down Under was painted white to match his BMC Racing Team kit, with highlights of red, grey and black, all standard issue colors of the WorldTour team. Meanwhile, his Cadel Evan’s Great Ocean Road Race bike mirrors the incredible blue scenery and signature color palette of the race.
Some of the key feature of the two bespoke bikes for Cadel Evan’s are:
- “Tintin”: as a young boy, Evans was fascinated with the comic character Tintin. According to him, Tintin is “the only cyclist who gets a framed picture on my bedroom wall.”
- Aboriginal cave art on the rear stays: Evans identifies closely with the Aboriginal culture, as he grew up close to a settlement. Three tribal circles symbolize three principle phases of Cadel Evan’s life to date:
- Discovering a passion for cycling during his youth.
- Becoming a professional cyclist.
- Beginning a new chapter in life after cycling.
- Top tube design: the words “forever grateful” are written as a token of gratitude to the world of cycling for all that it has given Evans throughout his career.
- Australian flag on the front forks: the Australian flag is featured on both forks. Evans’s sense of national pride has always been very strong.
- Gold stripe on the down tube, symbolizing Evan’s success on the world championship level (world road champion in Mendrisio, Switzerland in 2009).