Backstage at BMC Racing Team’s sponsor summit14. December 2015, Denia (ESP) — Road Team
BMC Racing Team’s 2016 kick off is about more than just training for the 2016 season and today, on day 5, the riders sat down with some of the team’s partners to learn what’s new with their products and services for the upcoming season.
BMC Racing Team is proud to have a high quality group of partners, all of whom are crucial to the everyday operations of the team, both in and out of competition.
Here in Denia, Spain, BMC Racing Team was joined by the team’s title sponsor BMC Switzerland and:
Pearl Izumi – cycling apparel and casual shoes
Fi’zi:k - saddles
3T – bars, stems, TT cockpits
Oakley - eyewear
lululemon – off-bike apparel
PowerBar – nutrition
Finish Line – bicycle lubricant and cleaners
Riders enjoyed the opportunity to spend one on one time with the sponsors, finding out more about their products, services and updates.
BMC Racing Team Director of Marketing, Kate Ochowicz-Hogan, said that it is important for the riders and staff to have a good understanding of what the sponsors bring to the table when it comes to the team.
All of our sponsors have been chosen for the high calibre of their products, which is an important factor when you consider that the team relies on these products to perform at an elite level.
“Our sponsors invest a lot in the team and our riders are always interested to hear what they have to say, and how best their products can assist the riders in their training, preparation and race performance.
“The sponsor summit is also a unique networking opportunity for our partners, where they can collaborate and share best practices.
For the sponsors who couldn’t attend, we always find time to connect them with our riders and other team partners throughout the season.”
BMC Racing Team Flickr Gallery
See photos from the BMC Racing Team 2016 kick off.