Ride BMC in New York City with the Domestique…
“Make your mark in New York and you are a made man” wrote Mark Twain… this is what Jimmy Phillips has been doing since August 2014 with his bespoke, cycle-guide business ‘The Domestique’ in New York City. He recognized a niche market for upscale city bike tourism that is the savior of every passionate cyclist who has found themselves longing for a way to discover the Big Apple and its environs the more exciting way: on two wheels.
We’ve all been there; wishing we were above ground and on our bike rather than on the subway in a foreign city. Or on a business trip and missing our bike – having had to make the sacrifice of leaving it at home because of excess baggage restrictions (or girlfriend's/husband's objections). Even if we have access to a bike, the effort it would take to research a route, or find a group of local cyclists is often daunting. In most cities, there is no hope, except for New York. If you are in New York, just call Jimmy. Jimmy Philipps made a leap into the (not so) unknown to pursue his dream of running his own cycling business in 2014, laying the foundations for ‘The Domestique’, an upscale cycle guiding service in New York city. Since its launch last year Jimmy has logged over 300 hours of ride with his clientele on BMC bikes. In doing so, he has established The Domestique as the go-to cycling guide in New York City.
“The first point of contact is usually an e-mail or a phone call” explains a lean looking Jimmy Phillips, who, alongside a strenuous guiding program, is also in top form for the Mont Tremblant Ironman next weekend. “Clients let me know when they will be in New York, and what sort of riding they want to do. Generally, people want to do between 2 and 3 hours, mostly because they have to get back to work, or their families. I have a fleet of BMC Teammachine SLR01’s and a form for people to tell me what size bike they need that records their measurements, what sort of pedals they like to use, and even what flavor of Skratch Labs nutrition they prefer. I ask if they like hills, if they prefer flats, or if they want easy rides with a lot of photo opportunities. Then, I plan the day to fit in some city riding, riding over the bridges, and rural roads outside of Manhattan, so people are getting three or four different cycling experiences when they head out with me.”
The Domestique offers a concierge service to boot. In line with the fast pace of NYC, its visitors are also strapped for time so turning up at their doorstep with everything ready to go is a definite advantage. “The service allows clients to get dressed, walk down to the lobby and see me waiting with a bike and all the necessary kit,"says Jimmy. “All they have to worry about is the ride. Afterwards I ride with them back to their hotel, drop them off, and head to Tribeca with the bikes. For time crunched clients, it eliminates all the stress associated with renting a bike in Manhattan. I am also connected with a gym in Tribeca called ARC athletics. I was lucky enough to meet the owner, and he generously offered me his space. The nice part is that it’s a private personal training gym, which provides an exclusive feel. My clients have access to lockers and showers making it very convenient - logistically, for me, the gym is worth its weight in gold.”
But it doesn’t stop there. The Domestique is looking at adding more diverse types of riding to its offering and even plans to roll out the business in California. “In expanding the business out to California I plan on having both road and mountain rides available. But interestingly, for New York city I have been getting a lot of enquiries about pure city riding, and I’m looking to expand my New York rides to a more commuter-based audience who are content with buzzing up and down the paths, or to specific destinations in the five boroughs. I’m always moving and always pushing myself to the next level. I’m excited to finish out the year on a high-note.”
To get in touch with The Domestique check his website out: www.thedomestique.cc