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Behind the Scenes; the making of the BMC Catalog 2015

22. October 2014 — BMCVoice
BMCVoice

It’s hard for a company like BMC, at the foot of the Jura mountains and the pre-Alps, to get away from big mountains. They are everywhere, part of our identity, imposing, great, big giants that they are. So, for our 2015 Catalogue we decided to head straight for them. We let ourselves and a bunch of good-looking cyclists loose on their wild impressive landscape in an attempt to find a beautiful match for our new 2015 mountain and road range of bikes.

After doing sufficient anti-rain dancing the week before our scheduled shoot we breathed a sigh of relief to discover that the weather Gods had graced us with an entire week of seemingly ok weather. “Sunny spells interspersed with some showers” – good enough for us to go. We packed up the just-arrived, 2015 bikes and headed in the direction of Lenzerheide, an area in the Graubünden region of Switzerland. We packed up the just-arrived, 2015 bikes and headed in the direction of Lenzerheide, an area in the Graubünden region of Switzerland. The area is famous for its bike trails and ski resorts but it’s also the perfect base camp for some of the Swiss greats; the Albula and Julier passes – historical gateways to the south and the Engadine region. Lenzerheide also also plays host to the World Mountainbike Championships in 2018. With our road photographer Philipp Forstner hanging out the back of a van for two days we followed our models on brand new granfondo GF02’s and SLR03’s – hours of going up, down, and around the beautifully curved Swiss roads. We stopped for coffee in Bergun – a quiet little mountain town on the way up the Albula pass, ducked under bridges to hide from intermittent showers and marveled at the changing landscape. The time spent on the Julier pass was hit and miss, moments of sunshine and moments of rain and clouds, but we robbed what we went there for, minutes of sunshine on borrowed time. We stalked our mountain bike photographer Martin Bissig, in the forests surrounding Lenzerheide for the remaining two days of the shoot to capture the speedfox in action.
A fairytale story of a group of friends let loose on some trails for the day – complete with a stopover in an alpine restaurant. 

BMC Highlights 2015

Granfondo GF02 
Teammachine SLR03
Crossmachine CX01 (not included in the shoot)
Speedfox SF01, SF02, SF03

Lenzerheide

Mountain biking in Lenzerheide
www.lenzerheide.com/en/summer/bike/biking-region

Upcoming test event in Lenzerheide
www.lenzerheide.com/en/summer/bike/biking-region/bike-events

Photographers

Philipp Forstner
www.philippforstner.com

Martin Bissig
www.bissig.ch

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